Senior/Assistant Manager, Strategic Communications
About Us
Woodlands Hospital is a next-generation healthcare system in Singapore, designed from the ground up to meet the future of care. As a new integrated acute and community hospital with specialist outpatient services and innovative care models, we go beyond traditional hospital walls to deliver person-centred, connected, and seamless care.
Our mission is to redefine healthcare for a rapidly aging and diverse population through digital innovation, preventive health, and strong partnerships with the community. With a deep commitment to team-based care, sustainability, and health equity, Woodlands Hospital is not just about treating illness – we are building a healthier future for all.
Job Purpose
The Senior/Assistant Manager in Strategic Communications is expected to support the team in media engagement, crisis management and internal communications for colleagues. In doing so, he/she is expected to identify content which profile Woodlands Hospital’s (WH) good work to build identity and public trust, as well as increase colleagues’ understanding of the various aspects of work WH does through internal platforms. In addition, he/she must also have a holistic understanding of the communications role, to provide advice when assigned to workgroups/projects as a contact point, assessing the communications needs and suggesting tactics to meet them.
Major Duties & Responsibilities
Specific
- Develop and pitch story ideas to media platforms to increase WH’s profile.
- Draft and prepare materials for media and external audiences including media invites, news releases, fact sheets, speeches, talking points for interviewees and FAQs.
- Facilitate media interviews and tours with minimal supervision
- Build and maintain relationships with local media and key influencers to enhance WH’s reputation.
- Support the team in managing the media during incidents/crises
- Monitor media coverage of WH/healthcare-related news; prepare media coverage reports for management
- Plan and support internal stakeholders for events or assigned projects
- Assigned to be a contact point for various internal stakeholders to gather content for both external and internal platforms.
- Write leadership content for both internal and external platforms. This includes drafting posts for Viva Engage, and opinion pieces for LinkedIn.
General
- Take charge of assigned administrative tasks (vendor management, procurement and documentation) as required by the team’s functions
- Photography and videography for events to be used in various collateral
Job Requirements
Education / Training / Experience
- Bachelor’s degree or diploma in marketing, communications, journalism or a related discipline
- At least 3 years’ of working experience in a communications role preferred
- Excellent written and communication skills
- A strong passion for writing
- Good research and organisational skills
- Ability to manage multiple projects simultaneously
- Strong interpersonal skills
- Videography and photography skills a plus