Senior / Assistant Manager, Corporate Communications
About Us
Woodlands Hospital is a next-generation healthcare system in Singapore, designed from the ground up to meet the future of care. As an integrated acute and community hospital with specialist outpatient clinics and innovative care models, we go beyond traditional hospital walls to deliver person-centred, connected, and seamless care.
Our mission is to redefine healthcare for a rapidly aging and diverse population through digital innovation, preventive health, and strong partnerships with the community. With our commitment to team-based care, sustainability, and health equity, Woodlands Hospital is not just about treating illness — we are building a healthier future for all.
Why This Role Matters
As a Senior Executive / Assistant Manager in Strategic Communications, you play a key role in shaping and safeguarding Woodlands Hospital’s reputation through effective media engagement, crisis communications, and internal communications.
You will support the development of compelling narratives that highlight the hospital’s work, strengthen public trust, and enhance employees’ understanding of organisational initiatives. By working closely with stakeholders across the organisation, you will provide communications counsel and ensure that messaging is clear, timely, and aligned with organisational priorities.
This role places you at the forefront of managing both day-to-day communications and critical situations, contributing to a trusted and credible healthcare brand.
Key Responsibilities
Develop and pitch story ideas to media platforms to raise Woodlands Hospital’s profile
Draft and prepare communication materials for media and external audiences, including media releases, invites, speeches, talking points, fact sheets, and FAQs
Facilitate media interviews, site visits, and engagements with minimal supervision
Build and maintain relationships with media partners and key stakeholders to strengthen organisational reputation
Develop and write leadership and organisational content for internal and external platforms, including staff communications and thought leadership pieces
Support internal stakeholders in communications planning for events, projects, and initiatives
Act as a communications point of contact for assigned departments, providing advice and developing appropriate communication strategies and tactics
Support crisis and incident communications, including media management and response coordination
Monitor media coverage and healthcare-related news, and prepare reports and insights for management
Support administrative tasks such as vendor management, procurement, and documentation
Provide photography and videography support for events and communications materials as required
What You Bring to the Organisation
Strong writing and storytelling skills with the ability to develop clear, engaging content for different audiences
Good understanding of media relations and communications practices
Ability to manage multiple projects and stakeholders in a fast-paced environment
Strong interpersonal and stakeholder engagement skills
Good research, organisational, and analytical abilities
Adaptability and sound judgement, especially in handling sensitive or time-critical situations
Skills in photography, videography, or design will be an advantage
Mandatory Requirements
Diploma or Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline
At least 2 years of relevant experience in a communications or public relations role